Next cohort now open · Limited spots available · Direct access to Laura
Stop running tasks.
lead liderar
with authority
Go from performing tasks to leading critical meetings with your team and your clients, earning real respect without justifying yourself, without giving in to pressure, and without the client setting your limits.
Ensure your customers understand you from day one, clearly defining both your responsibilities and theirs.
$497 USD
3
Month
4
levels
+10
Years of experience
You’ve been good at what you do for years. And yet, this still keeps happening to you.
After years in consulting, you’re still working extra hours. Every time a project begins or the toughest phases arrive, you feel that fear that makes you want to walk away from it all and do anything other than consulting.
You feel desperate because you don’t know how to convince the client that what they’re asking for isn’t feasible, is too risky, or simply beyond their scope.
You switch companies or projects hoping the next one will be better. But the pattern always repeats.
Your boss is constantly on your back, the client is demanding, and your teammates don’t offer any help.
Your boss or client doesn’t believe you when you explain the root cause of a problem and asks you to review it with a colleague.
You don’t feel you measure up to your peers when it comes to charging more or asking for the promotion you deserve.
When things get complicated, you choose to stay silent. And by staying silent, the client ends up blaming you.
Si ya no sabes cómo dejar de trabajar sin sentirte culpable.
Your problem isn’t that you don’t know enough,
it’s that you don’t project authority when you communicate.
There are three core beliefs identified by those who have gone through *El Protocolo*. Changing them was the first step toward building real authority in their work.
Level 01
Your Origin
Deja de sabotear tu autoridad
Identifica tu punto de partida en tres bloques esenciales — mente, cuerpo y espíritu — para saber lo que te impulsa y lo que te bloquea para alcanzar tu máximo potencial.
Level 02
The Channel
Haz que te escuchen sin forzar
Ten claridad sobre qué es la comunicación y sus puntos clave para que al final identifiques tu punto de partida como comunicador y construyas desde ahí.
Level 03
The Control
Domina conversaciones difíciles
Conoce las herramientas y habilidades más potentes para que tus reuniones críticas se conviertan en aliadas y reafirmen tu valor y credibilidad.
Level 04
Your System
Entra preparado y lidera siempre
Diseña tu propio plan de trabajo para gestionar tus proyectos y equipos de manera clara y estructurada, y cumple tus objetivos en cada proyecto.
Belief before
If I stay quiet in projects, I’ll be protected or someone else will simply take care of it.
Belief now
I am in control of the situation and set clear boundaries from the start.
Belief before
First impressions are what matter. If I shine on the first day, I’ve already won.
Belief now
Every day is part of the build. What matters most is meeting the project’s objective, and my communication is focused on achieving it.
Belief before
Spending time on my communication and leadership is a waste of time.
Belief now
Invierto mi tiempo en aprender de comunicación y liderazgo para alcanzar mis objetivos con herramientas efectivas.
The real problem: you don’t have a protocol.
You don’t know—and don’t have—the tools to act from the very start of a project. And you also lack an emergency protocol for handling tense situations with the client when things don’t go as expected.
Think of your project as a flight where you are the pilot who knows the aircraft (the tool), the destination (the objective), and the route (the methodology). Beside you is the client as co-pilot, working hand in hand with you to reach the destination on time and in good order.
What you say is only what’s visible. That’s why it’s important to work from the deepest level: what you believe, your values, your thoughts. That’s where real authority is born.
$497 USD
Protocolo Origen: From Doer to Authoritative Consultant
A 12-week (3-month) immersive program designed to help you become an elite professional with authority in your projects and credibility from minute one.
Recognize what drives you
and what holds you back today.
Identify your starting point across three essential areas mind, body, and spirit—so you can understand what drives you and what blocks you from reaching your full potential.
Make them listen to you
without forcing it
Gain clarity on what communication is and its key elements, so you can ultimately identify your starting point as a communicator and build from there.
Master difficult
conversations
Learn the most powerful tools and skills to turn critical meetings into opportunities that reinforce your value and credibility.
Show up prepared
and lead with confidence
Design your own workflow to manage projects and teams in a clear and structured way,and achieve your goals in every project.
From putting out fires every day to
leading with structure
**You move from putting out fires every day to keep your managers and clients satisfied, to having a clear methodology for communication and execution. Without burning out, working extra hours, or saying yes to everything your client or manager asks for. We’ll achieve this by working on these four pillars:**
A clear action protocol from kickoff. No extra hours, no giving in to everything the client asks for.
You’ll gain access to better opportunities and achieve the balance to enjoy what truly matters.
Projects stop being a source of problems. Instead, you gain pride in what you build and confidence in your judgment.
The go-to consultant everyone remembers after you leave—the one everyone wants back on their projects.
What those who have already been through here have to say.
Protocolo Origen
From Doer to Authoritative Consultant
$497 USD
What you get
4 levels with worksheets to help you apply what you lea
Access to Protocolo Origen for 12 weeks (3 months)
Weekly live Q&A sessions
Access to the private community for 3 months
Included bonuses
AI-powered documentation and presentations
Masterclass: Reprogram Your Mind with NLP
Lie Detection Course using Paul Ekman’s techniques
Masterclass: “Explained with Simple Visuals” — communicate so others truly understand you
days
15-day satisfaction guarantee
I’ll be honest before you join.
Este entrenamiento está especialmente diseñado para profesionales del sector Tech, consultores, desarrolladores, integradores, gerentes de proyecto, delivery managers, que quieran liderar proyectos complejos con autoridad y confianza.
- You don’t know how to organize your ideas to develop your projects effectively
- You want a clear action structure for each stage of the project
- You want a clear framework for project kickoffs that establishes your way of working from the start
- You feel overwhelmed by fear every time you have to tell a client that something didn’t go well
- You don’t know how to set clear boundaries with managers and clients
- You’ve spent years believing you can’t communicate clearly and that people don’t trust what you say
- You spend your days justifying every task because your explanations never feel sufficient
- You know exactly how to handle every complex situation that comes up in your projects
- You’re looking to leave consulting and don’t want to continue growing in this industry
- You’re looking for private one-on-one mentorship (that’s a different program)
- You already communicate with confidence and authority across all your professional environments
- No estás dispuesto a practicar ni a aplicar lo que aprendes en tu día a día
Laura Herrera
Entrenadora en comunicación · Sector Tech
Hasta 2021 llevaba más de 5 años como consultora SAP en empresas Fortune 500. Trabajaba más de 10 horas diarias y, aunque no lo sabía en ese momento, mi comunicación me hacía perder autoridad en los momentos más importantes.
The shift happened when I understood something simple: the problem wasn’t technical — it was authority projection. I studied how leaders who master high-stakes meetings operate and discovered that they don’t improvise; they work with clear protocols and frameworks.
I designed a system that combines technical expertise with an effective communication structure. That is the system I’m sharing with you here today.
What I get asked most often before joining.
Yes — while it won’t be one-on-one, it will still be personalized. The support is provided in a group format because the experience is more enriching that way. During the live sessions, we work through blockers and complete practical exercises.
If for any reason you decide not to continue, you have 15 days to cancel and receive a full refund — no questions asked, no conditions attached.
Because I spent over 7 years as an SAP consultant working with Fortune 500 companies and led teams at some of the largest companies across the Americas and Europe. After completing my Master’s in Coaching, along with certifications in NLP and emotional management, I dedicated more than 2 years to developing a methodology that I applied in my own projects and that works to build trust and gain authority in any project.
All available payment methods are supported. You can make a one-time payment of $497 or split it into up to 3 installments.
That’s exactly why you need it. The program is designed to fit into your real schedule, and building a clear methodology from the start will free you from that chaos — not add more work to it.
Live sessions take place on Thursdays at 7:00 PM (Madrid time). All sessions are recorded, so you can watch them later. If you have questions but can’t attend live, you can submit them in advance, I’ll answer them during the session, and you can catch up through the recording afterward.
Stop being the consultant who executes.
Sé el que lidera.
Go from performing tasks to leading critical meetings with your team and your clients, earning real respect without justifying yourself, without giving in to pressure, and without the client setting your limits.
When you leave that company, be the professional no one can forget.
$497 USD
“First Cohort · Enrollment Open”
“Limited spots available”
Espera — lee esto con atención.
Origen Protocol is opening its first and only cohort at this price. There will be no second opportunity to join as a founding member.
“When I open the second cohort, the price will go up. What you see today will never be available at this price again — ever.”
— Laura Herrera, Laura Comunica Claro
“What You Get”
4 módulos + 4 sesiones en vivo + comunidad + regalo físico en casa
Your Investment Today
$497
No, I’d rather wait and pay more in the second cohort.
“First Cohort · Enrollment Open”
“Limited spots available”
Wait — read this carefully.
Origen Protocol is opening its first and only cohort at this price. There will be no second opportunity to join as a founding member.
“When I open the second cohort, the price will go up. What you see today will never be available at this price again — ever.”
— Laura Herrera, Laura Comunica Claro
“What You Get”
4 Levels + 4 Live Sessions + Community + Physical Gift Delivered to Your Home
Your Investment Today
$497
No, I’d rather wait and pay more in the second cohort.